Insights & analysis

GO Smartex Blog

B2B growth insights, GEO, automation, and AI.

Trends, frameworks, and analysis from the new world of B2B growth. Written by our team based on what we see every day with our clients.

Growth Strategy·01 / 06
Margaret GenatiosMarch 12, 20269 min read

Cold outreach alone has stopped working for most teams. The ones still generating pipeline combine AI-driven research, intent signals, and automated multi-channel sequences that stay human. Here's the framework.

Revenue Operations·02 / 06
Margaret GenatiosFebruary 18, 20268 min read

CRMs should compound revenue, and many actively hurt it. After auditing dozens of B2B sales operations, these are the five automation mistakes we see most often, along with how to fix each.

GEO & AI Search·03 / 06
Margaret GenatiosJanuary 22, 202610 min read

Being indexed by Google isn't the same thing as being cited by AI. Here's the content structure, schema, and authority signals that tend to make language models quote your brand in their answers.

Retention & LTV·04 / 06
Margaret GenatiosDecember 10, 20259 min read

Acquisition gets the headlines. Retention funds the business. Here's a five-layer retention system that tends to turn one-time buyers into compounding revenue and lift LTV by 40% or more.

Global Trends·05 / 06
Margaret GenatiosOctober 30, 20258 min read

For years, SEO was the key to standing out in search engines. But now that ChatGPT, Perplexity, and Google Gemini answer without anyone clicking, optimizing for results is no longer enough. Here's what GEO is and how to prepare.

Global Trends·06 / 06
Margaret GenatiosOctober 1, 202512 min read

While everyone's talking about Nano Banana, Google AI Mode is silently rewriting how search works. Blue links are disappearing, traffic is collapsing, and for small businesses a rare competitive window is opening.

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