Industry
Experience Consulting
Country
Argentina
Category
Regional Expansion Strategy
What they needed
TheX is a boutique consulting firm founded in 2020, specializing in customer, employee, brand, and user experience. Despite deep expertise, they had no clear marketing and sales strategy, were struggling to generate demand and attract qualified leads, had an inefficient and non-scalable sales process, and had no plan for expanding beyond Argentina.
- No clear marketing and sales strategy
- Struggling to generate qualified demand
- Inefficient, non-scalable sales process
- No plan for regional expansion
How we fixed it
We built a structured commercial expansion strategy from the ground up: a complete marketing and sales playbook, CRM implementation with automated workflows, a commercial process tailored to their team, sales training, marketing alignment, and a full event program of webinars and content to fuel pipeline.
- Marketing and sales strategy built from scratch
- CRM implementation with automated workflows
- Commercial process designed around the team
- Sales training and marketing alignment
- Webinar program: 15 webinars, ~500 registrants each
- Content engine for ongoing demand generation
Measurable outcomes
Pipeline growth in 6 months
Webinars delivered
Qualified registrants
New markets entered (Colombia, US)
“They built a complete event flow for lead generation through our webinars - landing pages, CRM integration, automated registrations, prospect tracking, and email/LinkedIn outreach.”
Fernando S.
CEO, TheX
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