Who we are

About GO Smartex

A senior B2B growth team that pairs human expertise with AI on everything we build.

Our story

Our Story

GO Smartex is a B2B growth agency for startups, based in Buenos Aires, Argentina and working US hours. It provides AI search visibility (GEO/AEO), CRM and sales automation, and outsourced growth strategy and execution.

We operate as one integrated team. Strategists, builders, and writers work side by side, and every one of them uses AI to move faster, with Claude and Claude Code built into how we research, write, automate, and ship.

Everyone brings real expertise to the work, and AI takes care of the repetitive parts. That mix lets a focused team deliver more, with more depth and faster turnarounds, while people stay accountable for every decision and every deliverable.

Our principles

What We Believe

01

Human-first, Technology-second

We use AI tools like Claude and Claude Code to do more for our clients in less time. People own the strategy and the relationships. AI handles the repetitive work, and every system we build is designed to feel personal at scale.

02

Substance over vanity

We don't chase impressions or clicks. Every strategy is tied to work that moves your growth forward, and we report it honestly.

03

Systems over campaigns

Campaigns end. Systems compound. We build infrastructure that keeps working long after the project wraps.

04

Transparency always

No inflated metrics, no hidden fees. We document outcomes every month and hold ourselves accountable to real numbers.

Our Leadership

The Team

50+ years of combined experience across lead generation, sales automation, CRM architecture, AI search visibility, and pipeline strategy. Every person here works with AI daily to move faster, and brings real expertise to everything we deliver. We work in your timezone, available same-day.

Margaret Genatios

Margaret Genatios

Founder & CMO

Hernán Semprum

Hernán Semprum

Co-Founder & CBDO

Karelis Ramos

Karelis Ramos

Head of Delivery & People Success

Catalina Berrón

Catalina Berrón

Head of Marketing

Franco Mazzochi

Franco Mazzochi

Head of Design