ChatGPT Ads for B2B: Paid Placement Inside AI Search
Buy the space beside the answer your buyers are already reading.
ChatGPT Ads put your offer inside the conversation where buyers research vendors. We run the campaigns against the same prompt research that drives your organic AI visibility, so a buyer comparing options can meet you twice: once because the model cites you, once because you hold the placement next to it.
Trusted by B2B companies across the Americas and Europe
The Problem
Buyers who used to open ten tabs now ask one question and read one answer. That answer is assembled by a model, and until February 2026 there was no way to appear in it other than earning a citation.
That changed. ChatGPT now carries advertising, and the companies buying it early are getting a reach curve that looks like paid search in 2004. The risk is treating it like a display channel: dropping in generic creative, pointing it at a homepage, and reporting impressions back to a board that wants to know about pipeline.
Weekly ChatGPT users at the point advertising launched
OpenAI, February 2026
Brands running ads in ChatGPT in a single week, up 46% on the week before
Similarweb Ad Intelligence, week ending 8 June 2026
Share of ChatGPT ad impressions coming from the United States
Similarweb Ad Intelligence, March to June 2026
How We Solve It
Four steps from prompt research to a campaign reporting against pipeline.
- 01
Prompt and demand research
We map the questions buyers in your category actually put to ChatGPT, which answers they get today, and which of those conversations are commercial enough to be worth a placement.
- 02
Offer and creative build
We write the offer for someone mid-conversation rather than mid-scroll. That means a specific promise, a destination that matches it, and creative variants we can read results from.
- 03
Launch and measurement wiring
Campaigns go live with tracking that lands in your CRM, not just the ad account, so a lead from ChatGPT carries its source through to the deal it becomes.
- 04
Weekly read and reallocation
We review which prompts, offers and placements are producing qualified conversations, cut what is not, and move budget to what is. You see the reasoning, not just the chart.
ChatGPT Ads, Google Ads and AI Search Visibility are three different jobs
ChatGPT Ads
Paid placement inside an AI conversation. You pay for the position, you control the message, and it goes live in days. It reaches buyers at the moment they are asking a model to compare vendors for them.
Google Ads
Paid placement against a keyword on a results page. Mature, well understood, and increasingly competing with an AI summary that sits above it. Still useful for high-intent commercial terms.
AI Search Visibility
Earned citation inside the answer itself. Slower to build and harder for a competitor to buy past, because it depends on the model trusting your content rather than on a bid.
Most clients run the earned and paid sides together. The prompt research that tells us which questions your category triggers is the same research that tells us where the placement is worth holding.
What happens in the first 30 days
- A prompt map of your category: the questions buyers ask, and what ChatGPT answers today
- A shortlist of the conversations worth paying to appear in, with a reason for each
- Campaign structure, offers and creative built and approved
- Tracking wired from the ad account through to CRM deal records
- First campaigns live, with a baseline you can measure the next quarter against
Capabilities in detail
What a ChatGPT Ads engagement covers.
Campaign setup and management
We build the account structure, write the offers, launch the campaigns and manage them week to week.
- Account and campaign structure
- Offer and landing destination
- Creative variants per audience
- Ongoing optimisation
Prompt-aligned placement
Placement is chosen from research into the prompts your category already triggers, not from a generic keyword list.
- Category prompt mapping
- Commercial intent scoring
- Competitor answer review
- Quarterly re-mapping
Creative and offer testing
We test the promise, not just the wording, and keep the variants that produce qualified conversations.
- Offer variants
- Message testing per segment
- Destination page alignment
- Results read monthly
Reporting against pipeline
Spend is reported against leads, opportunities and closed deals in your CRM, with impressions as context rather than as the headline.
- CRM-attributed reporting
- Cost per qualified conversation
- Pipeline contribution
- Monthly written read
Frequently Asked Questions
ChatGPT Ads are paid placements that appear alongside answers inside ChatGPT. OpenAI began showing them to users in the United States in February 2026 and has since expanded to more markets. They appear on the free and lower-cost tiers; paying subscribers on Plus, Pro, Business and Enterprise do not see them.
No. Our fee covers research, build and ongoing management. Media spend is paid directly to OpenAI, so you keep control of the budget and can see where every dollar went.
A citation is earned: the model chooses to reference you because it trusts your content. A placement is bought: you hold the position regardless of what the model thinks. The two reinforce each other, and the research behind them is shared, which is why we usually recommend running both.
Usually two to three weeks from kickoff. Most of that is research and offer work; the campaign build itself is fast.
Enough to produce a readable result inside a quarter. That number depends on your category and deal size, and we will tell you if we think the channel is not worth testing for you yet rather than take the retainer.
Every campaign is wired into your CRM before it goes live, so the measure is qualified conversations and pipeline, not impressions. If the channel is not producing after a fair test, we will say so and recommend moving the budget.
Ready to get started?
We will map the prompts your category triggers in ChatGPT today and tell you whether paid placement is worth testing for you.
Book a 20-Minute Strategy CallWant the earned side first? See AI Search Visibility