AI-Built Custom Tools and Integrations for Growing Teams
Build the tool that fits, instead of changing how you work to fit the tool.
When an off-the-shelf tool does not match how your team actually works, AI builds a purpose-made tool or integration instead, mapped to your process rather than the other way around. Project trackers, proposal generators, internal dashboards and the connective tissue between systems that were never designed to talk to each other.
Trusted by B2B companies across the Americas and Europe
The Problem
Every growing company reaches a point where the software it owns is almost right. The CRM holds the data but not in the shape the team needs it. Two systems both know about a customer and neither tells the other. So somebody maintains a spreadsheet, and that spreadsheet quietly becomes load-bearing.
The traditional options are both bad. Change your process to match the software, which costs you the thing you were good at, or hire developers to build something, which costs more than the problem and takes longer than the quarter.
Monthly hours one client recovered after manual processes were automated
GO Smartex client result, Clear I9 by HRlogics
Contract handling automated for a fintech that previously had no closure flow at all
GO Smartex client result, US tax credit processing company
From no system to a full custom registration, contract and onboarding flow running
GO Smartex client result, US tax credit processing company
How We Solve It
Four steps from a spreadsheet nobody admits to, to a tool the team uses.
- 01
Find the actual workflow
We watch how the work gets done now, including the spreadsheet and the group chat. The real process is rarely the documented one, and building for the documented one is how internal tools end up unused.
- 02
Scope the smallest useful version
We define what the first version has to do to be worth using, and what can wait. Scope is written down before anything is built, with a fixed fee against it.
- 03
Build and put it in front of people
AI accelerates the build; a senior engineer reviews it. The team uses it while it is still easy to change, which is when the useful feedback arrives.
- 04
Iterate and hand over
We adjust on real use, document it, and make sure your team can run it. If it needs ongoing changes we can keep doing them, and you are not obliged to let us.
Three ways to close the gap between your process and your software
AI-built custom tooling
A tool shaped to your process, built in weeks rather than quarters, and changed again when the process changes. Suited to the workflows that are specific to how you operate.
Another SaaS subscription
Fast to start and usually the right answer for a common problem. Less good when the fit is approximate, because the gap gets filled by a person and a spreadsheet.
Hiring developers
The right call when the thing you are building is the product. An expensive way to get an internal proposal generator.
We will tell you when an existing tool would do the job. Most of what we build is the part no vendor sells, because it is specific to you.
What happens in the first 30 days
- The real workflow mapped, including the manual steps nobody mentions
- A written scope with a fixed fee for the first version
- A working first version in front of the people who will use it
- Integrations connected to the systems it needs to read and write
- Feedback gathered and the first round of changes shipped
Capabilities in detail
What a custom tooling engagement covers.
Internal tools
Purpose-built interfaces for the work your team does repeatedly and currently does by hand.
- Project and delivery tracking
- Proposal and document generators
- Internal dashboards and queues
- Approval and review flows
Integrations
Connections between systems that were never designed to talk to each other.
- CRM to delivery and finance
- Marketing stack to CRM
- Two-way sync where it is needed
- Error handling and alerting
Workflow automation
The repetitive steps between systems, handled automatically and visibly.
- Triggered workflows
- Data validation and cleanup
- Scheduled jobs
- Audit trail of what ran
Build and handover
Built fast with AI, reviewed by a senior engineer, documented so your team can own it.
- Fixed scope and fixed fee
- Senior technical review
- Written documentation
- Team walkthrough and handover
of contract handling automated
A fintech running on manual steps it had outgrown
A US tax credit processing company had no partner registration, no contract flow and no onboarding system. We built the registration page, the Docusign-integrated contract and payment flow, and automated rep onboarding. The full system was live in under 90 days and carried $1.2M in new revenue.
Read the Full Case StudyFrequently Asked Questions
Proposal and quote generators, partner and client registration flows, internal project and delivery trackers, approval queues, and the integrations between systems that hold all of it together. In practice, the things no vendor sells because they are specific to you.
Yes, and we often do. Building something custom to replace a problem that HubSpot or Zapier already solves is a bad use of your money and a worse use of your team's patience.
You do. The code, the documentation and the accounts are yours, and they stay yours if we stop working together.
Most things do. We can keep making them, or we can hand it over documented enough that someone else can. We do not build things only we can maintain.
Typically three to six weeks, depending on how many systems it has to talk to. The scoping conversation gives you a real number before you commit.
We build inside the systems you already trust where we can, and where we cannot, we are explicit about where data lives and who can reach it. That gets written into the scope rather than assumed.
Ready to get started?
Tell us about the spreadsheet your team cannot work without and we will tell you what it would take to replace it.
Book a 20-Minute Strategy CallWant the numbers out of it too? See AI Reporting