- Industry
- Experience Consulting
- Country
- Argentina
- Category
- Regional Expansion Strategy
The Challenge
What they needed
TheX is a boutique consulting firm founded in 2020, specializing in customer, employee, brand, and user experience. Despite deep expertise, they had no clear marketing and sales strategy, were struggling to generate demand and attract qualified leads, had an inefficient and non-scalable sales process, and had no plan for expanding beyond Argentina.
- 01No clear marketing and sales strategy
- 02Struggling to generate qualified demand
- 03Inefficient, non-scalable sales process
- 04No plan for regional expansion
Our Solution
How we fixed it
We built a structured commercial expansion strategy from the ground up: a complete marketing and sales playbook, CRM implementation with automated workflows, a commercial process tailored to their team, sales training, marketing alignment, and a full event program of webinars and content to fuel pipeline.
- Marketing and sales strategy built from scratch
- CRM implementation with automated workflows
- Commercial process designed around the team
- Sales training and marketing alignment
- Webinar program: 15 webinars, ~500 registrants each
- Content engine for ongoing demand generation